Inês’ passion for clean beauty was born out of personal experience. At 21, a harsh exfoliant left her sensitive skin scarred, teaching her the fragility of skin and the importance of safe, effective products. This moment became a turning point, inspiring her to learn everything she could about skincare and to help others avoid the same pain.

Her path wasn’t easy—she navigated years of trial and error, searching for products that didn’t just avoid harm but actively nurtured and healed. This journey sparked a calling to create solutions that are gentle, effective, and deeply respectful of the skin’s unique needs.

Inês’ rich Arabian heritage plays a significant role in her creations. Influenced by timeless traditions that celebrate natural beauty and use pure, healing ingredients, her vision is deeply rooted in cultural wisdom. This heritage, combined with her scientific expertise, inspired the Arabian Queens Collection—a line of luxurious, reusable lashes that honour both beauty and health.

“I wanted to create something meaningful—products that celebrate individuality and empower women to feel like queens in their own skin.” — Inês Abdalla

Inês Cosmetics was founded to bridge the gap between beauty and wellness. After years of studying skin, earning her SkinMaster Class Licence, and advancing her expertise in skincare formulation, Inês turned her passion into purpose. Her clean beauty brand is the culmination of her personal journey, professional expertise, and unwavering commitment to empowering women with safe, transformative products.

Inês is driven by a simple yet profound goal: to redefine beauty with products that heal while they enhance. Her creations are designed to inspire confidence, nurture the skin, and honour individuality—all without compromising on ethics or quality.